Since 32Gi’s introduction into the market in 2010 it has constantly been on the forefront of pioneering the space of sports nutrition.
Over the years the company has developed a solid reputation and quickly became a trusted nutrition advisor and supplier in the world of endurance sport. The company’s philosophy is always to put health before performance, keeping nutrition and supplementation clean. By setting trends and continuous innovation 32Gi has bolstered itself into the leading endurance nutrition brand on the market.
Last year 32Gi launched its brand into several European countries with a new improved product range to meet the most stringent European Food Safety Authority (EFSA) standards which is constantly regulated.
The 32Gi European range has now been launched into the South African market and this has raised the bar for sports nutrition locally. In order to meet EFSA standards the product composition, labeling and all packaging claims need to be approved by a health and science review board. The process took over a year to complete with leading independent verification organizations abroad.
32Gi’s entire product range now meets all these requirements – which is a first for a South African sports nutrition provider. Globally there are not many organizations that meet these stringent regulations and as having the EFSA approval consumers can purchase 32Gi products with complete confidence.
What to expect in the improved 32Gi product range:
- ALL claims on products are scientifically verified and approved
- No non-nutritive sweeteners or even “healthy” sweetener replacements
- Completely Natural Flavours
- Completely Natural Colours
- Toned down Sweetness and Colour
- No unnecessary mineral or vitamin additives
- No preservatives
- Gluten FREE
- Dairy FREE
- Soya FREE
- Egg FREE
- Vegan Friendly
With the new EFSA products 32Gi has also improved the design and packaging of the range to be cleaner, catogorised into ranges and easily identifiable to consumers as required by EU LAW.
