Renowned sports supplement company USN has joined the Absa Cape Epic as its official sports nutrition partner.
The industry leader will be a headline sponsor, Absa Cape Epic Chief Executive Officer Lynn Naudé announced today.
USN is known globally for partnering with top sporting teams, Individuals and Events. Said Naude, ‘’We are delighted to welcome USN into the Absa Cape Epic sponsor family and look forward to working with the team over the next 5 years.’’
USN’s Chief Executive Officer Albé Geldenhuys said the Absa Cape Epic is “the biggest and best event of its kind in the world and we believe this is a great partnership for us.”
Geldenhuys is an Absa Cape Epic finisher himself – he completed the race in 2009 – and USN has partnered with several teams taking part in the event, including the 2015 women’s category winners Ariane Kleinhans and Annika Langvad.
“Our Epic Pro all-in-one Ultra Endurance Performance Fuel was designed specifically with the Absa Cape Epic in mind, and has fueled various Cape Epic category winners to victory” said Geldenhuys
The success of Epic Pro gave rise to the USN PureFit range of products which are designed to accommodate athletes’ needs before, during and after endurance sport training and events. Geldenhuys says it “has all the kick that you need to conquer any route the Epic will throw at you … the range does not have any artificial ingredients or preservatives”.
USN’s Online forum will enable riders to get all the nutritional information and product they needed to get ready for the Absa Cape Epic and USN will have an activation zone at every race village to support riders.
“USN will soon be expanding the PureFit range around the world,” said Geldenhuys. “The Absa Cape Epic is the perfect platform to begin this process.”
USN was founded in 1999 with the aim of developing and delivering the most scientifically advanced, clinically aligned and safest sports supplementation possible and products are now available in over 50 countries across the globe
