Renowned sports supplement company USN has joined the Absa Cape Epic as its official sports nutrition partner.
The multinational company with South African roots will be a headline sponsor, Absa Cape Epic Chief Executive Officer Lynn Naudé announced today.
USN is known globally for partnering with top sporting teams, individuals and events.
Said Naude, “We are delighted to welcome USN into the Absa Cape Epic sponsor family and look forward to working with the team over the next 5 years’’
USN’s Chief Executive Officer Albé Geldenhuys said the Absa Cape Epic is “the biggest and best event of its type in the world and we believe this is a great partnership for us.”.
Geldenhuys is an Absa Cape Epic finisher himself – he completed the race in 2009 – and USN has sponsored several teams taking part in the event, including the 2015 Women’s category winners Ariane Kleinhans and Annika Langvad.
“Our Epic Pro all-in-one Ultra Endurance Performance Fuel was designed specifically with the Absa Cape Epic in mind, and has fueled various Cape Epic category winners to victory” said Geldenhuys.
The success of Epic Pro gave rise to the USN PureFit range of products which are designed to accommodate athletes’ needs before, during and after endurance sport training and events. Geldenhuys says it “has all the kick that you need to conquer any route the Epic will throw at you … the range does not have any artificial ingredients or preservatives”.
USN’s online store will enable riders to get all the nutritional information and product they needed to get ready for the Absa Cape Epic and USN will have an activation zone at every race village to support riders.
“USN will soon be expanding the PureFit range around the world,” said Geldenhuys. “The Absa Cape Epic is the perfect platform to begin this process.”
USN was founded in 1999 with the aim of developing and delivering the most scientifically advanced, clinically aligned and safest sports supplementation possible and products are now available in over 50 countries across the globe
USN’s website can be found at the following link: http://www.usn.co.za/
* The 2016 Absa Cape Epic mountain bike stage race takes place from 13 to 20 March and the much anticipated route will be announced at the official route launch gala dinner on 14 October 2015. The 2016 race will host the 100th stage in the history of the event on Tuesday 15 March.